01
Position first
Before drawing anything you have to know what you are competing against and what you are willing to leave out. A brand everyone likes is a brand nobody remembers.
Branding.
A brand is the set of decisions that make everything you publish recognisable before anyone reads the name. The logo is only one of those decisions.
Most branding briefs arrive asking for a logo. Almost none of them start there. The first thing is to decide what you will always say the same way and what you will never say. The logo comes out of that, and it comes out on its own.
02
A system, not a piece
What we hand over has to work on a shopfront, on an invoice and on a phone screen. If it only works in the presentation, it is not a brand — it is a poster.
03
Built to be used without us
A short manual, real templates and typefaces licensed in your name. An identity you have to ask us about every time you apply it is badly built.
[ What’s included ]
- Brand strategy
- Identity and visual system
- Naming and tone of voice
- Logo design
- Brand guidelines
- Applications
Do you have a brand that no longer represents you, or none at all yet?
[ The rest ]
Brief us something.
hola@bandrau.com[ Get in touch ]
Write to us and we’ll talk about your project. A thirty-minute call: if it fits, we carry on. If it doesn’t, we’ll tell you.