VIMAR 1900

VIMAR is a family business from Sabadell that has been building machinery for patisserie, bakery and hospitality since 1900, and today exports to more than eighty countries. The risk in a brief like this is the museum: when a company is a century old, everything pulls towards the sepia photograph. Here the age is told as what it actually means — a machine that lasts generations inside a workshop — and not as decoration. The catalogue is ordered by family of machine, the spec sheet reads without downloading a PDF, and a full-screen sentence carries the whole argument as you scroll.